Ident (Will Guy)

Will made this box animation in blender and the spotlight was created using a bump map effect in Sony Vegas.

We chose the colour green because it is represented as a neutral colour, so the audience will not be limited to any gender, allowing a wider audience. This colour also has positive connotations with the words "go" and "good" which are examples of words our production company would like to be associated with. The typography is a large sans serif font which makes it easy to read, establishing a clear brand identity and helping it to attract the audiences attention. This could be linked to the Uses and Gratification technique because the audience would be able to make a choice whether they watch this film for entertainment, personal identity, social solidarity or surveillance. he box motion makes it appear to grow which connotes that our group is developing into a production company through our ideas or our team work.