Nielson-Audience research

Using this link, http://www.nielsen.com/us/en/insights/news/2013/popcorn-people-profiles-of-the-u-s-moviegoer-audience.html, I have been researching information about the audience in film during 2013, via a writer called Nielson.
According to Nielson and the National Research group, I have found out that 70% of American's ages 12 and older have been reported to see at least one or more movie in the last year. Also, the demographic statistics have remained consistent over the past, but this website also states that the younger demographics, aging between 12 and 24 and the older demographics (65-74) are increasingly watching more moving images. This is said to be at the expense of the middle demographic, but it could suggest the higher income they have to expense and link to the fact that these ages are less likely to be working in a full-time job. As well as this, although there were more female audiences watching movies than males, (51%-49%) in 2012, men account for 55% of theatrical attendance.



This website also states the different reasons why audiences go to the cinema in comparison between to being Hispanic (of Latin American or Spanish origin) or not:

This clearly suggests that Hispanics and Non-Hispanics think similarly, in the way that the larger percentage believe 'that going to the theatre is important in spending time with family and friends'. Whilst, the lowest percentage of both of the audiences think that they 'would only watch movies at home if they were available immediately.' As a result, this implies that the audiences prefer to go to the cinema because there is too much tension to wait for the movie to come out on DVD.