What should the post-production stage consist of?

·         The footage will be edited many times, until the final footage is complete.

·         The sound post-production would re-record the dialogue and use Foley sound recording to complete the diegetic sounds.

·         Music would be added and all of the sound will be mixed.

·         Major US productions would preview the movie to see audience responses.

·         A distribution deal will be arranged, likely involving Universal distribution for mainstream films or a smaller distributor, for example Arrow films, to distribute mostly independent productions. However, the distributer can often depend on what sort of genres it often converges with.

·         A marketing strategy will be devised with an outside agency targeting the anticipated audience. This will include a cross media of posters, trailers, DVD covers, radio advertising giving a sense of synergy which is appropriate for certain demographics. For example, trailers are better for the younger demographics, whereas radio advertising would be more influential and beneficial for older demographics.

·         A premiere and a saturation run would be arranged for a bigger film, while a smaller film may be exhibited at a film festival to gain reviews and publicity, and maybe nominations or awards before it is released in the cinema.

·         Vertical integration of the company controlling, marketing and exhibition of films.

This research was effective as it developed my individual knowledge ready for the other sections of my exam at the end of the year and has also increased my understanding of the marketing and distribution stage. Nevertheless, most of this does not apply to our opening production.